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ABOUT ME
I love data. I adore how those teeny-tiny figure of facts can draw such valuable insight that significantly contribute to the success of a business or society.
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I love storytelling. I think it is vital that a data analyst can mesmerizingly lure their audience into the vibrant world of data by wording and visualization.
Research
Data Analysis
Digital buying
About
MY DATA ANALYSIS BRAND
Throughout the years in college, I'd had chances to embark upon many amazing projects that established my passion for data analysis. Some of them gained some achievements that made me start to think:
"HEY, I MIGHT BE DECENT AT THIS!"
Testimonials
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As one of Top 10 UEH students enroll in Buzzmetric's training program, I was requested to make a brand heath check report for Vietcombank with a database of 1.950 mentions.
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In this Marketing Management subject, I was the leader of Market Research Team. Our brief is to find insight of mothers from 18-40 in Vietnam for green cleaning product. Our report scored a perfect 10.0 and the conclusions in it played a big role in the launching decisions of Brand Team.
Throughout this subject, I got to learn many digital marketing definitions through a marketing environment simulator called Simbound, as well as analyzing SEO and keywords bidding methods, measuring customer satisfaction and behavior and visualizing digital data into reports to present to the client.
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This research answers the question: "Should we or should we not change TH True Yogurt's current positioning of their product line?" by using EFA and Multiple Linear Regression analysis.
We conducted a study on the influence of environmental awareness on the intention to buy fast fashion of consumers in Ho Chi Minh City. Fortunately, this was honored as Top 10 UEH excellent assignment awards 2020.
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To help Baemin make an holistic service improvement, we conducted a research on the 6 Service Gaps and suggested a new procedure based on 7Ps model.
This research shows customer satisfaction rating on in-store tangible evidence and services. From that, recommendations and suggestions were offered to enhance CRM of the brand.
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CONTACT ME
Please contact me via phone number, email to get quicker response.
(+84) 918 098 878
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